Adaptiva’s brand voice is constructed to reflect the company’s core values. Our voice is sincere, honest, friendly, human, and not without a sense of humor.
Our staff are considered experts in our industry, and we don’t refrain from reaching out to help others in seek of technical help or to engage with our tech community, even if it might not result in a qualified sales lead.
Chicago Manual of Style
Microsoft Manual of Style
Lowercase. ex: chief operating officer.
Various, industry-specific standards
WorkFlow Designer & Engine
WorkFlow Designer, WorkFlow Engine, WorkFlow Designer & Engine
Workflow Designer, Workflow Engine, Workflow Designer and Engine
Work flow Designer, Work flow Engine, Work flow Designer and Engine
Work Flow Designer, Work Flow Engine, Work Flow Designer and Engine
One word: datasheet
On Premise / “On Premises”
Use on premises, and on-premises hyphenated when used as a modifier. Never use on premise or on-premise. Here’s why.