Using the Logo Mark

The Adaptiva logo is the most recognizable part of our brand. It’s our first impression to new customers, so it’s extremely important that we use it correctly.

Head to the Brand Assets page to download the logo in various formats.

Spacing

adaptiva-spacing

This is the minimum spacing required around the logo mark. We like our space, okay? Note that the margins above and below are equal to the height of the lower case characters in the logo. Left and right margins are equal to the width of the triangle shape thing.

adaptiva-spacing-tagline

And this is how to space the logo when using the tagline. The tagline sits a full letter’s margin below the wordmark, and the height is equal to half that measurement. Cool, huh?

Do not allow other logos, text, design elements, or distracting background elements enter the margin around the logo.

Backgrounds

The Adaptiva logo is pretty versatile and looks good on a variety of backgrounds. However, it doesn’t look good on just any background, so here’s some do’s and don’t’s.

Do!

adaptiva-logo
adaptiva-logo
adaptiva-logo-white
adaptiva-logo

Don't!

adaptiva-logo
adaptiva-logo-white
adaptiva-logo-white

Don’t put the logo on top of a detailed background image. Sometimes, it works to place the logo or the solid white logo on top of a less “busy” section of an image, and the solid white logo looks good on blurred backgrounds, granted they’re dark enough to provide legibility.

adaptiva-logo-white

Even when blurring background images, be mindful of how the logo fits into negative space in the photo, as well as the contrast between the logo mark and the background.

Also, don’t put the solid white logo on backgrounds that are light enough to affect legibility. Don’t try to be a hero and make up random background colors and put the logo on them. Stick to the palette. And don’t manipulate the colors of the logo. It’s either $blue and $black or solid white.